November 27, 2021

Backwards Thinking

There are 3 steps to running a successful business. The problem is most business owners are focusing on them in the wrong order.

Here’s the order most business follow.

They spend the bulk of their time, energy and focus on step 3.

Step 3 is the delivery of your product or service.

Once they have fulfilled these orders they switch their attention to step 2.

Step 2 is getting someone to say yes to your offering, in other words winning sales.

And only if they have time left over do they consider step 1.

Step 1 is acquiring new prospects and attracting interest – or marketing the business.

Chances are if you are not attracting the volume of targeted clients you need to buy enough of your products or services it’s because your thinking is backwards.

Change where you focus and you will change your results.

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